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We expanded the award-winning concept of Ziploc and leftover recipes into a space that makes learning simple, and fun, TikTok with #UnsealTheMeal
Descriptions
We worked directly with Tiktok to create a unique filter and sound to live under our challenge and Hashtag.
Influencer Content
We employed a multitude of cooking influencers to start the challenge, asking them to show off what brand-new meal they can conjure up with leftover ingredients. They would then encourage their followers to try the challenge themselves, so we can successfully create an entire hub of unique and waste-free recipes in one spot, under #UnsealTheMeal.
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